The Telco TV Playbook: A Strategic Guide to IPTV/OTT Modernization

Streaming services dominate viewer attention, broadband has become a commodity, and legacy IPTV platforms are struggling to keep up with customer expectations. Fixed-network telcos now face a strategic crossroads: continue with outdated systems and risk losing subscribers, or modernize to deliver competitive, high-engagement IPTV/OTT experiences.

The Telco TV Playbook is a comprehensive guide designed specifically for telco operators and fixed-network service providers looking to upgrade, replace, or transform their TV platforms for the next decade.

Lo que aprenderá

• Evaluate the strengths and weaknesses of your current TV platform.
• Understand why modernization or replacement is now a strategic imperative.
• Design a platform strategy that supports both older, traditional viewers and younger, streaming-native audiences.
• Identify where telco platforms can outperform pure OTT competitors.
• Clarify how to measure success and operationalize your TV strategy.

Who Should Read This

• Telco executives responsible for product strategy, technology planning, or digital transformation.
• Product and platform leaders evaluating IPTV/OTT roadmaps and vendor partnerships
• Marketing and commercial teams shaping TV propositions, bundles, and customer experiences
• Innovation and strategy professionals exploring new revenue streams and differentiation opportunities.

Descargar ahora

Fill out the form to receive your free copy of Telco TV Playbook and future-proof your IPTV/OTT strategy. Equip your team with the insights needed to innovate, compete, and lead in the modern TV era.

¿Necesita más información sobre cómo mejorar su servicio OTT? Visite nuestra página de descargas para obtener más guías, libros blancos y conocimientos sobre la creación de plataformas de streaming de éxito.